so2say - specialized communications

so2say communication started an online survey on HealthTech Wire, aimed at finding out the requirements of healthcare technology journalists. Journalists can participate in the survey on www.healthtechwire.com. Participants have a chance to win a Palm Z22.

More than 100 journalists have signed up with HealthTech Wire in the first few months after its launch, the majority of them from leading UK or US-based healthcare publications. "This clearly shows the need for a specialized, targeted portal providing original news releases – especially in times of information overload," said Armin Scheuer, managing director of so2say communications. In addition, HealthTech Wire has greatly increased its target audience through feeding into Google News for the UK, US and Canada.

The World of Health IT Conference and Exhibition – also called the HIMSS Europe, debuted in Geneva, Switzerland. Those who couldn't attend got a lively picture of the show, in the so2say communication's article: “Global Exchange: World of Health IT opens in Geneva” in “Krankenhaus IT Journal” – a German eHealth publication.

Download article (in German)

"Ten Commandments for writing successful press releases" is a hands-on guide to composing press releases in line with journalistic requirements and the quality guidelines of HealthTech Wire – so2say communications' news distribution service.

Download your free copy now.

Rather than winning awards for ourselves, we are focused on winning awards for our clients. And once again, so2say communications has been successful: The Ministry of Culture and The Ministry of Science, Technology and Innovation of the Kingdom of Denmark has won Speech Technology Magazine’s Most Innovative Speech Recognition Solution Award for using speech recognition to live-subtitle TV shows and enable the hearing impaired to follow important political events in real time.

It is the second time in a row that so2say communications has taken home this prestigious award: Borgess Medical Center in Kalamazoo, MI, was singled out in 2005 for reducing the hospital’s administrative costs. Martha Morris, IT-Director at Borgess, said: "This award is recognition of our efforts to constantly improve patient care and increase productivity. so2say has supported us throughout the entire process of winning this award."

Also in 2005, Diana Princess of Wales Hospital in Grimsby, UK, and Philips Speech Recognition Systems received the E-Health-Innovation Award.

And last but not least, Canada-based Crescendo Systems Corporation has received the Philips SpeechMagic Marketing Award 2006 for “helping to establish the brand ‘powered by SpeechMagic’” Claire Betis, Marketing Manager for Crescendo, said: “The Marketing award for Crescendo also reflects the commitment of our PR agency which has strongly supported us in creating powerful medica campaigns.”

Further readings:

• Speech Technology Magazine’s 2006 Most Innovative Solutions Awards
• E-Health Innovation Awards winners announced
• Crescendo wins four awards in one week
• Speech Technology Magazine’s 2005 Most Innovative Solutions Awards

Be where the media is: HealthTech Wire gives you access to hundreds of media outlets in the healthcare sector. This focused and targeted service provides journalists with press releases, company information, case studies and press images, enabling you to increase the media coverage. Health Tech Wire targets journalists in the US and the UK as well as at international, English-speaking media. Contact us now to benefit from our highly attractive introductory packages: info(at)so2say.com

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Anne Grewer has joined so2say communications and will significantly strengthen the company’s medical PR know-how. Anne, who held the position of Senior Press Officer at Philips Medical Systems and worked at a German PR agency as well as a chamber of commerce in the US, brings ten years of international PR experience to the so2say team. With the support of Anne Grewer, so2say communications will expand its portfolio of specialized PR and marketing courses for companies in the healthcare industry.

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