so2say - specialized communications

so2say's HealthTech Wire and The World of Health IT cooperate in a bid to improve public awareness about eHealth

The World of Health IT provides news from the conference and exhibition through its dedicated GoDirect channel on HealthTech Wire. By publishing press releases, background information and images through one central source, The World of Health IT is aiming to improve public awareness about eHealth solutions and projects presented at the event.

“eHealth is a key part of a healthier EU. Through the partnership between The World of Health IT and HealthTech Wire, we can improve the sharing of information about cutting-edge European eHealth ventures, an area which the European Community has been supporting for the last two decades, co-financing research projects to the tune of € 500 million,” said Gérard Comyn, Head of Unit for the European Commission’s ICT for Health, which is an organizing committee member for The World of Health IT.


07/07 so2say contributes guest columns to HealthCare IT News Europe
so2say's managing director Armin Scheuer has contributed two guest columns to Healthcare IT News Europe, reporting about the IT infrastructure of Oslo's university hospital and the upheaval facing Germany's leading healthcare IT tradeshow ITeG.


07/07 so2say's customer Crescendo launches Healthcare Speech Recognition blog
The company is aiming to help hospitals promote their achievements with speech recognition systems and to provide a central platform for sharing news, ideas and experiences with speech recognition-based medical record management. The blog also provides links to press articles, case studies and market reports containing information about technologies and tools for optimizing the creation of medical reports. It can be found at www.speechrecognition.wordpress.com.


05/07 so2say communications launch German website
To better supply German customers with information on its services, the Berlin based PR agency has developed a German version of its website. Please visit www.so2say.de for further information.


03/07 so2say's Cool Ad campaign to support Climate Care
so2say will pass on up to 10% of its income from media buying services the UK based environmental organisation Climate Care within its Cool Ad campaign launched earlier this year. Climate Care specializes in the neutralization of hazardous greenhouse gases and invests into international projects promoting the use of environmentally friendly and renewable energy sources. Climate Care’s work is guided by a non-executive Environmental Steering Committee assuring the upholding of environmental integrity.


03/07 so2say describes personalized cancer therapy in Medical Perspective
so2say communications examines the future possibilities of cancer treatment in an article for the Philips’ customer magazine Medical Perspective. Researchers envision that a dedicated software solution is the key to personalized cancer treatment. Read article


03/07 so2say presents case study on world’s largest deployment of healthcare speech recognition
Atlanta, GA - based MedQuist, the world’s leading provider of transcription services, deploys speech recognition for more then 50,000 physicians. Read complete case study

02/07 so2say introduces climate-friendly media-buying
service for healthcare companies

so2say communications has launched the CoolAd campaign. The company has pledged to pass on up to 10% of the direct revenues generated through media buying to organizations which fund projects that reduce CO2 in the atmosphere, typically by investing in renewable energy and forest restoration. Read more

02/07 so2say is powered by clean electricity
so2say draws its electricity from 100% renewable energy sources such as wind, solar and hydro power. Thereby the company eliminated electricity-related CO2 emissions completely. For more information about climate change and global warming, please visit one of the following websites:

European Commission "You Control Climate Change" (Multi-lingual)
UN Framework Convention on Climate Change
WWF: Climate change: 12 things you can do
Greenpeace: Stop Climate Change
Greenpeace: Climate in focus  (in German)

02/07 so2say presents a selection of media clippings
so2say.com provides up to date media clippings on the newly added “Making News” reference sites.

01/07 so2say reports about Puerto Rican radiology institute
Puerto Rico’s Consolidated Radiology Complex (CRC) in the city of Caguas has reduced its report turnaround time by 30-40%, resulting in more efficient care. The 40% increase in dictation volume between 2005 and 2006 can be managed without hiring additional transcription resources. Download case study.

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german Version

Copywriting

Dictation for doctors: exciting new trends in a traditional industry. Read so2say's take on the subject in a ready-to-print editorial for Philips Dictation Systems. Download.