so2say - specialized communications
Jointly conducted by a medical trade journalist and an experienced healthcare PR consultant, this training is designed for managers who wish to present their organizations to the media in the most effective way. This half-day seminar guarantees interactivity and individual feedback and is accompanied by several training elements before and after the actual live session to ensure maximum outcome.
Three modules to your success:
1. Ten-minute phone interview on current products or projects
2. Half-day live training session, including
- discussion of articles resulting from phone interviews
- explanation of how the media works
- definition of messages
- interview techniques
- live interview with instant evaluation
3. Individual feedback on the training session and written article based on the live interview